“They have been doing this for years and we love them,” said Jimi Jones, president of Nike.
“They’ve been a leader in the business.”
Jones, who grew up in Los Angeles, joined the company in 2001.
In a year, Nike introduced the first-ever women’s collection.
The shoe company also announced the first men’s collection, which was followed by a range of women’s shoes and accessories, and then a collection of men’s shoes, women’s clothes and accessories.
The company said it plans to launch new athletic and lifestyle apparel in 2019.
Adidas Origines have sold more than 20 million pairs, according to the company.
Instagram has become the preferred social platform for Nike Originals, with more than 100 million likes on the app, the company said in a statement.
“Instagram is a key source of inspiration for the creative, talented and passionate creatives who make the world a better place,” Jones said.
Proud to be a part of @NikeOriginals.
I have always been inspired by the creativity, spirit and passion that we have seen in our customers.
pic.twitter.com/W5u3t9z9qy — Nike (@Nike) July 30, 2018 Adidas Origine products have already been seen in a number of celebrities’ social media accounts.
For example, the actor and comedian Seth Rogen recently posted a picture of a Nike Origine on his Instagram page, along with the caption “Fitting the Nike signature.”
The company is also planning to launch a men’s line with a number that will include men’s footwear, shoes and apparel.